.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to getting billions in venture capital annually, have actually raised almost $360 million up until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, per Crunchbase data. That slowdown is due to market concentration, increased regulatory stress, and also economical uncertainties.ADWEEK consulted with 5 VCs who remain to acquire adtech companies, despite these challenges, concerning what they are actually trying to find as well as what they stay clear of. Maybe unsurprisingly, these clients are actually targeting opportunities in privacy-focused technologies and industry-specific regions like hooked up TV.